IVP - Behind the Books - Who Needs a Publisher?

Who Needs a Publisher?

Sally Craft, our director of digital publishing, forwarded this link to a fascinating blog story on how one author ultimately created a bestseller by starting with an informational website. It’s a month or so old now (so ancient in the online world!), but still worth reading I think.

Sally says: “It’s a case where an author used social media to successfully connect with an audience for her book … . A key factor, I think, is that the author took initiative well before the publisher was involved. This is not something that a publisher could do for a title as
successfully as the author.”

Posted by Cindy Bunch at March 4, 2009 12:22 PM