IVP - Behind the Books - Top eight reasons for buying a book

April 19, 2007

Top eight reasons for buying a book

The February 26, 2007, issue of Publishers Weekly had this little news piece. An advertising firm asked readers what factors motivated them to buy a book. (People could choose more than one.) Here are the top eight answers:

1. Friend's recommendation - 49%
2. Familiarity with author - 45%
3. Description on jacket - 32%
4. Reviews - 22%
5. Advertisement - 21%
6. Place on bestsellers list - 17%
7. Reading group pick - 16%
8. Cover design - 12%

Posted by Al Hsu at April 19, 2007 7:34 AM Bookmark and Share

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